Digital platforms - Growth Hacker

Business development

Our organisation

Ageas is a listed international insurance Group with a heritage spanning close to 200 years. We offer Retail and Business customers Life and Non-Life insurance products, and we are also engaged in reinsurance activities.

Our customers are at the heart of our business, and our products and services are designed to anticipate, manage, and cover their risks through a wide range of solutions designed for their needs, both today and in the future.

We are one of Europe's larger insurance companies and we are also well represented in Asia. In total, Ageas is on the ground in 14 countries (Belgium, the UK, France, Portugal, Turkey, China, Malaysia, India, Thailand, Vietnam, Laos, Cambodia, Singapore, and the Philippines) through a combination of wholly owned subsidiaries and long-term partnerships with strong financial institutions and key distributors.

Ageas ranks among the market leaders in the countries in which it operates. Every day, more than 44,000 skilled and committed employees are at the service of nearly 45 million customers. Our Group has at its foundation a set of core values - Care, Dare, Deliver, and Share – representing who we are and how we work. As a “Supporter of your life” we seek to create social and economic value for our customers, employees, partners, investors, and society at large.

Ageas has been re-certified as Top Employer in 2023.

As part of our Impact24 strategy, next to strengthening and growing our Core business further, Ageas wants to pursue new opportunities for Growth, amongst others by entering into partnerships with Digital platforms.

We are now looking for a Growth Hacker to help grow our Digital Platforms’ business alongside the Strategy / Business Development Lead, Product & Proposition Development Lead and Tech Dev Lead.

“Do you want insurance with that?” We are building an Insurance as a Platform with API enabling digital platforms to distribute insurance seamlessly embedded in the customer’s digital journey with their trusted brand. Think 'One-Click Insurance' and being able to present customers with a “do you want insurance with that?” button when they open a bank account, apply for a loan or credit card, buy a smartphone, book a trip or take out a weekly gym pass.

In addition to insurance embedded in digital journeys, some of our digital platform partners are also interested in selling insurance on a stand alone basis end-to-end online (e.g. in-app but not in-journey) or even through hybrid journeys (e.g. online-to-offline or offline-to-online)

Your function

You will be responsible for:

  • Leading the overall sales performance optimisation vision of the Digital platforms initiative by overseeing all aspects of digital marketing and sales performance optimisation.

  • Managing the end to end execution of sales performance optimisation deliverables and achieving best-in-class / best-in-market outcomes as part of the approved MVP design & implementation projects, in collaboration with the relevant Opco and Digital Platform teams and with the chosen solution provider.

  • Ensuring consistent best practices, processes, and procedures and demonstrating thought leadership in segmentation and targeting, customer journey design, UX/UI design, digital marketing, campaign and leads management for digital platforms.

  • Develop strategies to leverage our digital platform partners’ customer base in each of the selected verticals, and execute initiatives based on marketing data and user feedback – in collaboration with the other Ageas Digital Platforms Leads – to maximize penetration rates, optimize customer experience, conversion rates and revenue streams.

  • Analyse, recommend, and oversee the execution of quality-improvement programs, provide expertise and feedback to improve the efficacy of marketing activities.

  • Using data, analytics and other tools to inform decisions and growth strategies, including reporting on initiatives, sales funnels and projects

  • Working together with the solution provider and other teams (Opco, digital platform partner) to discuss ideas, generate hypotheses, perform tests, analyse, receive input, and report results.

  • Keep up with the latest trends and developments in UI/UX and digital marketing.

  • Become a member of the initial founding team, with all the benefits afforded to an early stage employee.

Your profile

As our Growth Hacker / Sales Performance Optimisation Lead you will have:

  • 4+ years background, and demonstrated track record in a growth marketing role with hands-on full-cycle growth or performance marketing experience

  • Previous experience with sales performance optimisation in regulated markets, preferably insurance

  • Understanding of – and preferably experience with – various insurance sales models (embedded, standalone, online-to-offline, offline-to-online)

  • Expertise at translating complex ideas into simple, exciting, viral content that people will share

  • Knowledge of growth-hacking tools, such as automation and campaign monitoring platforms

  • Hands-on experience with and track record of direct marketing and EDM

  • Excellent communication and copywriting skills

  • A high degree of user empathy and actively seek to test, learn and iterate based on user feedback, strong analytical and critical thinking skills

  • Advanced stakeholder management skills: don’t forget here we are creating a new growth engine in an existing traditional company, with a strong core operation. Your internal stakeholders are situated in different operating companies in countries in Europe & Asia, and you will be dealing with external stakeholders at potential partners and service providers

  • Experience with managing multiple vendors and working with remote / distributed Scrum teams – this is essential

  • Thrive in uncertainty - ideally in an agency business and/or startup environment

  • Solid understanding of analytics tools (GA) and design tools (e.g. Adobe Photoshop and Figma), appetite for experimenting with new technologies and tools to drive innovation and creativity

  • You have a master degree and are keen to learn

  • You have 3-5 years working experience, preferably in the financial sector

  • You are interested to learn about Ageas, its products, strategy and results

  • You like to work towards joint deliverables in a dynamic team that needs to be flexible in response to short term urgencies

  • You can be trusted to work with confidential (price) sensitive information

  • You have a good knowledge of Word, PPT and Excel and you are keen to work with software tools as Bloomberg and Nasdaq, knowledge of BI tool would be a plus

  • You are fluent in English, knowledge of Dutch and/or French would be a plus

Your personality

  • You have an opinion, you are assertive and bold while open to get challenged and challenge others respectfully

  • You are eager to co-create with a team to achieve goals together and you are not afraid to show your great interpersonal and comms skills

  • You are fluent in English and preferably speak another 1 or 2 languages

What we are offering you as benefits:

  • Build a new business from scratch, and make part of something new

  • Flexible and remote working with autonomy of delivery

  • Ambitious, passionate team of intrapreneurs around you

  • High growth potential as you gain more traction and go global

  • Breadth of responsibilities being an early-stage member of a corporate start-up

  • Become a member of the initial founding team of a new and exciting Insurtech concept within the Ageas Impact24 portfolio, with all the benefits afforded to an early-stage employee

Our offer?

  • A dynamic, multicultural working environment;

  • An interesting and extensive salary package (including meal vouchers, eco vouchers, hospitalization, disability and group insurance, additional child benefit, mobile allowance and intervention in the internet reimbursement, ...);

  • A company car with fuel card ;

  • The possibility to optimize part of your salary package through a flexible income plan;

  • A corporate culture where you are encouraged to share your views and opinions;

  • A flat organizational structure with close collaboration and communication with management and cross departments;

  • An extensive range of learning & development opportunities through our online learning platform;

  • The opportunity to further develop yourself and to be part of a great team at a Top employer in Belgium. Find out more about it here


You have the qualities as listed above? Please, send us your CV and let’s talk!
You don’t have all the above requirements but own a great part of them? You can send us your CV, too, because we will give you the opportunity to grow with us.